Rewards preview
JMK Rewards
Earn JMK points on eligible purchases. The rewards programme is shown here as a design preview; final earning and redemption rules will follow client confirmation.
Current earn rate
AED 1 = 1 point
On eligible purchases across the cellar. 100 points = AED 5 indicative value towards a future collection.
How it works
Three steps from tray to points
Browse the cellar
Search the range or move through the cellar sections and build your basket online.
Reserve for collection
Choose collection and confirm your details. Your reservation details are confirmed to you.
Collect at AL Hamra
Collect from the confirmed JMK collection point in AL Hamra and take your order with you.
Points calculator
See what a shop is worth
Calculated at aed 1 = 1 point. 100 points = AED 5 indicative value. Points are rounded down. Points figures are indicative and shown for design review. Final earning and redemption rules follow client confirmation.
You would earn
500
JMK points
Indicative value back
AED25
Tier
Cellar
Every JMK account starts here.
Tiers
The further you cellar, the more it returns
Tier 01
Cellar
From the first bottle
Every JMK account starts here.
- Points on eligible purchases
- Reserve online, collect at AL Hamra
- Reduction board alerts
Tier 02
Reserve
AED 5,000+ a year
For regulars building cases through the year.
- Early access to the Reduction board
- Member pricing on selected lines
- Priority collection window
Tier 03
Private Cellar
AED 20,000+ a year
For the deepest cellars on the floor.
- Allocation on rare malts
- Tasting invitations
- Named cellar contact
Tier thresholds shown for design review and subject to confirmation.
Earning
What earns points
Eligible bottles
Points on every eligible line in a reserve tray.
Case and multi-buy
Full points on cases built through the case builder.
Gift sets
Points on gift sets collected in store.
Joining
A welcome balance when a JMK account is opened.
Redeeming
What points go towards
Money off a collection
Apply points against the total when you collect.
Member selection
Points towards bottles in the member selection.
Gift sets
Part-pay a gift set with points.
Tasting sessions
Selected in-store tastings at AL Hamra.
Minimum redemption 500 points.
Rewards FAQ
Questions about the programme
Eligible purchases earn points at the published rate. Points are calculated on the amount paid after any Reduction board saving.
Open a JMK account and start earning
Browse the cellarPoints figures are indicative and shown for design review. Final earning and redemption rules follow client confirmation.